Sarah Parmenter of RelovedMCR transforms unloved, unwanted vintage furniture into covetable, stylish bespoke pieces designed to fit effortlessly into contemporary interiors. Sarah is also available to help customers source materials and style their own homes on request.
During her successful 20 year career in fashion, beauty and lifestyle PR, ReLovedMCR founder, Sarah Parmenter, has worked with a host of prestigious creative brands, including MAC cosmetics, celebrity hairdresser, Nicky Clarke, Anna Sui, Selfridges, The Clothes Show Live and Pearl Lowe.
Whilst juggling PR roles in London and Manchester, Sarah developed a life-long passion for interiors and vintage furniture. What started as an obsessional hobby has naturally and organically flourished into a small cottage industry, with commissions for artfully salvaged and one-off pieces now an integral part of the business.
Sarah’s work has been featured in The Observer Magazine, The Sunday Times, Metro newspaper, Reclaimed magazine and Real Homes magazine. She is also growing her business rapidly thanks to a fast-growing Instagram following….you can follow her @relovedmcr
ReLovedMCR is a simple expression of Sarah’s unique style and passion for the aesthetic. Drawn to vintage pieces which, to the untrained eye, are ugly, dated, unusable and frankly un-loveable, Sarah has the vision to transform them into covetable, glamorous, utterly stylish pieces.
Each piece is stripped back, hand-painted and often decoupaged, using beautiful designer wallpapers, fabrics and unusual prints.
Designed to be both beautiful and functional, bold statement pieces are always in evidence, however Sarah’s style is ultimately about “wear-ability.” Designs are timeless and easy to style into most people’s homes, be it a new-build needing an eclectic soul injection, or a period home.